Is Your Home Safe From Fire?

"You've settled down for a comfortable evening of reading or TV, after a hard day's work. Suddenly, faintly, you hear the wail of fire sirens. At first, you try to convince yourself that it must be something else - a cat's cry or a car horn. But the sirens' screech grows louder and more persistent. You can no longer kid yourself - the fire engines are roaring by. You walk over to the window or door, open it and poke yur head out. You sniff and look, to make sure the fire isn't close. then uneasily, you go back to your comfortable chair. For the rest of the evening, you catch yourself wondering...Do I have too much load on the circuits...Maybe I ought to clean up the attic...Should we work out a family fire drill..." 

Good Reading Rack Service, 1957

A Calendar for Home Safety

"We think of our home if not as a castle, at least as a sanctuary, a source of comfort and safety. Actually, however, too many homes are not safe. An appalling number of fatal or disabling accidents, as well as temporary cuts and scratches, burns and bruises, occur in American homes every year. They result in about 30,000 deaths and 4,000,000 injuries annually. Almost any day's newspaper carries the sad tale of a fire or fall in a local home. But these tragedies can be prevented. Here's a month's day-by-day program to make your home safe - now, this month. Let's be really safe at home." 

Good Reading Rack Service, 1954

Help! Police!

"While you are reading this page somebody's home or business is being entered by burglars. There's about one burglary a minute. You might think that it is the fault of the police, but the truth of the matter is that if a burglar gets into your home it may be due to your own carlessness. Your Police Department is ready and anxious to help you in any emergency, but it alone cannot prevent all the crimes. We have to help ourselves, and thereby help the police do a better job." 

Good Reading Rack Service, 1956

Safety At Work Makes Sense

"Few of the accidents which take place in buildings result from work operations. Most of them occur as a result of other activities in the building and are mainly due to disregard for known safety rules. (Human error is still the weakest link in the chain of accident prevention.) People are inclined to underestimate the importance of safety when moving from one part of a building to another. This everyday function is regarded as such an ordinary, natural, harmless thing that we seem to mentally "turn our backs" on safety precautions." 

Good Reading Rack Service, 1956

17 Ways to Prevent Getting Hurt

"Nobody ever thinks an accident will happen to him. It's always the other guy. The tragic thing about this kind of thinking is that the person who gets hurt nearly always is the one who leasts expects it…the one who isn't safety-conscious on and off the job." 

The Kiplinger Washington Agency Inc., 1954

In Step With Safety

"7,500 killed, more than 22,000 injured. Atomic Blast? Nuclear Invasion? Revolution? Volcanic Eruption? No - just the pedestrian traffic-accident toll for 1957. Killed 7,500 - as if the entire town of Deerfield, Illinois, had been wiped out. Injured, 222,000 - as if every single person in the city of Syracuse, New York, were hurt. In seven out of ten cases - through the pedestrian's own carelessness." 

Birk & Co., Inc., 1958

Safety With a Smile

"A forgetful young fellow named Binder caught his sleeve in a rotating grinder; as he whirled in an arc, he was heard to remark, "This should act as a safety reminder!" 

Good Reading Rack Service, 1959

What You Can Do To Beat The Heat

"No one can stop the mercury from climbing. On the other hand, there are a number of sensible things you can do to keep yourself cooler both mentally and physically. They can make any hot spell a lot more bearable." 

Good Reading Rack Service, no date

What's Your Score On Summer Safety?

"Never Swim Alone. Most drownings occur among people who know how to swim well enough to get into trouble but not to get out of it. Obeying a few simple safety rules may save your life. The first and most important is: Never swim alone. It is always best to swim in pairs, but even so don't travel far from shore unless there's a boat along. If you get caught in a current, don't try to buck it. Swim diagonally across with the flow, even though you land far downstream. If the current flows directly outward from shore, save your strength by drifting with it calmly and shouting and waving for help." 

Good Reading Rack Service, 1958

Summer Fun

"Summer fun puts cares on the run. And of course vacation time affords you the opportunity to do most of the fun-producing things you've been dreaming about for weeks. Regardless of what you're cooking up for your leisure time this summer, add a pinch of safety to anything you do. It won't detract a bit from your enjoyment. Accidents, remember, have ruined many an otherwise well-planned vacation."

Good Reading Rack Service, no date 

Have a Safe and Sane Summer

"Anyone, Anywhere stands a good statistical chance of spraining, straining, burning, poisoning, drowning, slashing, shocking or otherwise impairing himself this coming summer. Anticipating trouble is the only way to avoid it."

Good Reading Rack Service, 1960 

Hawaii Our Pacific Paradise

"When the House of Representatives on March 12, 1959, approved the Hawaiian statehood bill, 323-89, the day after the Senate had passed it, 76-15, it cleared the last remaining legislative hurdle to admission of this Pacific "paradise" as our second new state within a year. And just as the news of Alaska's admission to the Union last summer had started mainland Americans conjuring up visions of ice and igloos, glaciers and gold, so did the news of Hawaii's success stir up sharp mental images. This time, however, our newest state summons up for most people visions of a land of sugar cane and sunshine, surfboarding, hula dancing, ukuleles, pineapples, scented leis and "Sweet Leilanis." 

A Help-Your-Self-Booklet, 1959

Our Native Land

"Every day of the week more than 175 million Americans start their day by sitting down to a breakfast that could include any of these foods, juice, fruit, cereal, eggs, bacon, ham, pancakes, waffles, butter, syrup, toast. The sun also rises for millions of people in other parts of the world. But, in some countries, many people don't sit down to a waiting breakfast. Instead, they wonder where their breakfast, or any other meal that day, is coming from. Yet, these countries were not always poor and hunger-stricken. In fact, they were once the breadbaskets of the world. They were prosperous and powerful. What happened to change all this?" 

Good Reading Rack Service, 1958

Alaska The Last Great U.S. Frontier

"The new flag will have 48 stars-and a snowball!" So quipped a comedian to his Las Vegas audiences when the news broke that the Senate had voted 64-20 to make Alaska the 49th and largest state, extending the boundary of the United States to a point within 54 miles of Russian Siberia."

A Help-Your-Self-Booklet, 1958

How to Raise a Dog

"Proper feeding is certainly the most important single factor in raising healthy dogs, and one of the most controversial subjects in the dog world. Wherever there are two or more owners gathered together there will be arguments. One will tell you that he has never fed his dog anything but dog biscuits and look at him - he's in perfect health. You will look at him and he is indeed in the pink. Another owner will exhibit a specimen, pointing out that he was raised, man and boy, on nothing but canned meats. You look at him and he looks like Bernarr Macfadden in his prime at sixty." 

Good Reading Rack Service, no date

Caring for Your Pets

"Raising house pets-dogs, cats, birds and fish-is a fascinating hobby, one that affords hours of enjoyment and companionship. For the children, especially, pets help to develop a sense of responsibility and affection, while providing a responsibility and affection, while providing a liberal education in biology and geography, among other things." 

Good Reading Rack Service, 1955

They Walk in Glory

"The lame, the halt and the blind have created a fascinating chapter in world history. Julius Caesar was an epileptic. Beethoven was deaf. So was Thomas Edison. The immortal poet, John Milton was blind, and Lord Byron had a clubfoot. When Admiral Nelson won his greatest naval victory at Trafalgar, he had only one arm. Yes, many great men and women have come from the ranks of the handicapped. In the sports world, too, many great champions were physical cripples." 

A Help-Your-Self-Booklet, 1959

Baseball Fans' Guide for 1954

"There is, of course, no substitute for taking yourself out to the ballpark when you want to see a ball game. However, the living-room fan who follows his favorite team by television has certain advantages even over the on-the-scene observer. The telescopic lenses of the cameras bring TV fans on top of the key action at home plate. There's no vantage point in the ballpark that gives a comparable view of this focal spot." 

C.H. Pearson, 1954

A Sportsman's Guide to Safety

"The scene is one of fun and high spirits as a group of young-in-heart men engage in an impromptu game of touch football on a bright Saturday afternoon in September. Laughter and good-natured shouting ring out in the crisp, afternoon air. Suddenly-a shrill cry-"Someone's hurt!" And this day that began with good fun and healthful sport ends in needless, meaningless tragedy." 

A Help-Your-Self-Booklet, 1960

Be a Better Bowler

'

If you want to be a good bowler, get your own ball and get one that's right for you. That's one secret of expert bowling, a secret often overlooked. If you flit from a ball with a two-finger grip to one with a three-finger grip, from a heavy one to a light one, you'll never get a good average. Your delivery, to achieve high scores, must be always the same; it must have smoothness and coordination. And, after all, coordination is the thing you must strive for." 

Sterling Publishing Co., 1951

How to Add Pins to Your Bowling Score

"Certain bowling ailments are common to thousands of men and women who have not mastered the fundamentals of the game. Better bowlers, too, suddenly go off form without realizing why. Generally speaking, there are remedies for these bowling ills, just as there are for most maladies, provided we give them time, patience, and attention." 

Good Reading Rack Service, 1959

You Can't Win

"Charlie hit it lucky yesterday," someone remarks, and the word spreads from bench to bench at the plant or from desk to desk at the office. Charlie may have picked a winner in the "numbers" or his long-shot horse came in at the track. Whatever it was, the gambling virus takes hold again among the men and women who work with him and spreads like a contagious disease." 

Good Reading Rack Service, 1957

Exercise is for Horses

"Consider the tortise and the hare, you exercise worshipers. The tortise just loafs his way through life, and has probably never been inside a gymnasium. The hare, on the other hand, is a bounder from away back, who sees no reason to walk when he can. His ife is a long round of nip-ups. Turtles have been known to live more than a hundred and fifty years (tops in the animal kingdom), and some people claim they live a lot longer. How many old rabbits do you know? Does this mean that exercise is bad for you? Now, now, let's not jump to conclusions. Let's not do any jumping at all, in fact - there are many other forms of exercise which are much safer, especially if you're over forty." 

Good Reading Rack Service, 1955

Eat Your Own Vegetables

"Home-grown food tastes better, it is infintely fresher, and often it costs less to grow than that from the corner store or roadside stand. And there is always the extra "windfall profit" of a happy family working together in a common cause. Money isn't everything and you don't find juvenile delinquents in a family of gardeners." 

Good Reading Rack Service, no date

Home Canning of Fruits and Vegetables

"When you can fruit and vegetables you heat them hot enough and long enough to destroy spoilage organisms. This heating (or processing) also stops the action of enzymes. Processing is done in either a boiling-water-bath canner or a steam-pressure canner. The kind of canner that should be used depends on the kind of food."

Good Reading Rack Service, 1958 

Money $aving Meals

"What shall we have for dinner? That's an easy question for you to answer after you have decided on the main dish. The main dish is especially important in meal planning. It is the hub around which the rest of the meal is built, and often it carries a large proportion of the cost of the meal. Usually the main dish is the main source of protein - so essential to building and repairing body tissues."

Good Reading Rack Service, 1959 

Cheers for Chubby

"Chubby started out in life as a roly-poly little fellow…with a hearty appetite. As he grew, so did his food needs….Chubby didn't notice it at first until his suits began to shrink. And Mrs. Chubby found they were making dresses in much smaller sizes than they used to...Chubby tried exercise...which was kind of dangerous. What Chubby didn't know what that actually he'd have to run 36 miles to take off a single pound of fat. Mrs. Chubby tried massage and an electric exercising machine. But that didn't seem to work, either."

Good Reading Rack Service, no date 

Low Calorie Meals

"Isn't she a healthy specimen?" I can still hear my mother's voice tinged with pride in the accomplishment of having stuffed me so well that at the age of seven I weighed ninety-nine pounds….I had heard talk among my friends of calorie diets. True, I had paid scant attention to any such distasteful discussion. Now, I mused, it might be possible to plan a diet which could incorporate my ideas of good cooking to a degree, and which wouldn't contain one grapefruit section." 

Good Reading Rack Service, 1954

Good Nutrition is Good Sense

"Nature is the biggest manufacturer of all nutrients. Only nature can combine the energy from the sun with elements from the air and soil and water to provide all of the foods we need for health. Each has certain special jobs to do in the building, upkeep and operation of the body: the services of one essential nutrient cannot be done by any other nutrient, but several nutrients can work together to perform some services for the body that no one nutrient can do alone." 

Good Reading Rack Service, 1958

All About Meat

"Probably the most difficult of our food shopping problems is to buy good-tasting, tender meat at a reasonable price, for it's not easy to tell differences in quality when you see the meat in the retailer's case. Because in most of our homes meat for a meal is generally chosen first, and the rest of the menu then built around it, it is especially important that we know what to look for when buying." 

Frigidaire Division, 1951