Monday, June 25, 2012

In Step With Safety

"7,500 killed, more than 22,000 injured. Atomic Blast? Nuclear Invasion? Revolution? Volcanic Eruption? No - just the pedestrian traffic-accident toll for 1957. Killed 7,500 - as if the entire town of Deerfield, Illinois, had been wiped out. Injured, 222,000 - as if every single person in the city of Syracuse, New York, were hurt. In seven out of ten cases - through the pedestrian's own carelessness." 

Birk & Co., Inc., 1958

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