"It's merely clear thinking accurately expressed in words that are understandable to the readers for whom they are intended. When a cub reporter hangs his hat on his desk and writes his first "story," it is likely to be tossed back to him by the editor. "Put it all in the first paragraph," the editor says. "In one or two short sentences tell who, what, when, where, why and how. Then give the details, briefly. Send your 'flowers' to the funeral parlor."
A Help-Your-Self Booklet, 1959