"Desire is a miracle force. When you really WANT to remember you can. And a good memory is mighty helpful in a lot of ways. Likely you have had the embarrassing experience of meeting a person and promptly forgetting his name or, worse yet, failing to recognize him the next time you saw him. Such experiences are preventable. Your memory can be trained to remember names and faces so that you will enjoy improved relationships with other people."
Good Reading Rack Service, 1954