"I want to sell you something good. "If it's good," many say, "you don't have to sell it - it will sell itself." This is Public Fallacy Number One! Good things don't sell themselves. Would the Community Fund sell itself? If now one lifted his voice for your church for ten years, it would crumble. Memories are short; enthusiasms even shorter. Even the best of things must be resold the priceless heritage - "This Nation Under God?"
A Help-Your-Self Booklet, 1960