"What is the most important time of the year? If you're a normal, hard-working, red-blodded American, your answer will surely be, "Vacation time!" And right you are, because the annual holiday is your chance to turn day dreams into reality, to build up a precious new store of memories and to renew both body and spirit for a new year of breadwinning. Yes, a vacation is an important and treasured event for all of us, and it deserves to be handled with care."
The National Research Bureau Inc., 1959