"This era we live in has been called the Atomic Age, the Space Age, and many similarly imaginative names. But historians of the future may call it - more correctly perhaps - the Age of Competition. For never before in history, probably, has man's ability to survive depended so directly upon his ability to compete on a national and international scale. Today the business leadership of America is being challenged by nations all over the world and on both sides of the Iron Curtain. The cold war is centering more and more upon the battlefield of industrial production. But to call it merely a war of production is to miss the point. It is primarily a war of productivity - a struggle on the part of every company, every industry and every nation to become the low-cost producer of the things which it offers for sale in world markets."
A Help-Your-Self Booklet, 1959