"Every once in a while you're likely to see an "ad" in your newspaper extolling the virtues of relocating a business in Florida or Atlanta, Ga., or New Orleans, La., or some other place far removed from where you live and work. Perhaps upon spotting such an ad, you might possibly wonder, "Why would a city or state that far away spend a lot of money to advertise in our newspaper?" Well, the answer isn't suprising as all. Not when you begin to understand what high stakes are involved."
A Help-Your-Self Booklet, 1960