"Most of us have our own pet ideas about what causes these accidents. Some blame them on "those wild hot-rod kids." Others say, "The roads are no good, and there aren't enough of them." Many blame accidents on ignorant drivers, drunken drivers, people with bad eyesight or poor reflexes who should never have been given licenses, or people who either don't know or ignore the rules of the road. All of these factors do cause accidents, and, to that degree, we are all partly right. But we can't wage one-man campaigns against those other fellows. On the other hand, we can do something about ourselves. The best place to begin cutting the terrible toll of automobile accidents is right behind our own steering wheels."
Birk & Co., Inc., 1957