"Of course you are important! But are you one of those people who forgets that other people - the cop on the corner, the milkman, the secretary - are important too? Once you realize this fact - and do something about it - you are way ahead in dealing with people and in gaining popularity and success. This booklet will show you the little things that you can do to and for other people that will let them know just how important they are, too. It will show you how to use this asset (and it's a strong asset because it's a hidden asset) to make yourself better liked - and more successful in your everyday life."
Good Reading Rack Service, 1956